<figure><img src="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iKDpiot5jcVM/v4/-1x-1.jpg"><figcaption><div><p>Source: Bloomberg, 01:05:41</p></div><div></div></figcaption></figure><p>Bloomberg Opinion columnist Barry Ritholtz speaks with Dr. Robert Cialdini, whose bestselling books include &quot;Influence: The Psychology of Persuasion&quot; and &quot;Pre-Suasion: A Revolutionary Way to Influence and Persuade.&quot; A professor emeritus of psychology and marketing at Arizona State University, he has conducted extensive research on the science of influence and is the founder of Influence At Work.</p>

Bloomberg Opinion columnist Barry Ritholtz speaks with Dr. Robert Cialdini, whose bestselling books include "Influence: The Psychology of Persuasion" and "Pre-Suasion: A Revolutionary Way to Influence and Persuade." A professor emeritus of psychology and marketing at Arizona State University, he has conducted extensive research on the science of influence and is the founder of Influence At Work. 

Robert Cialdini on the Psychology of Influence

Barry Ritholtz looks at the people and ideas that shape markets, investing and business.

Masters in Business

Robert Cialdini on the Psychology of Influence

Robert Cialdini on the Psychology of Influence