Tom Moroney, Joe Shortsleeve, Kim Carrigan, Janet Wu and Ann Mostue are joined by top decision makers from local business and finance to politics and technology, along with Bloomberg reporters covering the latest stories in Boston, the Bay State, and beyond.
Baystate Business Hour Podcast • Browse all episodes
Baystate Business: Vaccine Names (Correct)
Baystate Business
Vaccine Names (Correct)
As the Pfizer vaccine goes for full FDA approval, we could soon learn its official name. All approved drugs and vaccines must have a brand name for patient safety, intellectual property and marketing. Janet Wu sits down with Scott Piergrossi of Brand Institute who worked with Pfizer and BioNTech on the brand name development for their vaccine.
May 13, 2021