Donald Trump: The Real Man Behind the Brand

Photographer: Mark Peterson/Redux

Bloomberg’s best reporting on the candidate as a businessman.

Last updated October 27, 2016

Donald Trump, who hadn’t held public office before steamrolling his way to the Republican presidential nomination, is a gift to business journalists. In place of the usual political track record is a corporate history that zigzags between glitzy resorts, bankrupt casinos, beauty contests, a shuttered school, troubled towers, a reality TV show, branded vodka and a fortune that's substantial but exaggerated. Trump’s triumphs and disasters illuminate more than his past. Because he has promised to do for the U.S. what he’s done for his businesses, to watch him at work is to take a peek at what a President Trump would do. Here’s a compilation of some of Bloomberg’s best stories about the Republican candidate’s curious career. —Max Abelson

Inside the Trump Bunker, With 12 Days to Go

Win or lose, the Republican candidate and his inner circle have built a direct marketing operation that could power a TV network—or finish off the GOP.

By Joshua Green and Sasha Issenberg

October 27, 2016

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Inside Trump Tower

The skyscraper where Trump is already king.

By Max Abelson, Jesse Drucker and Zachary R. Mider

October 25, 2016

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The National Enquirer and Donald Trump: A Tabloid Love Affair

The affection the National Enquirer's readers feel for Trump is a mutual one.

By Felix Gilette

September 29, 2016

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Trump’s Top Fundraiser Eyes the Deal of a Lifetime

Steven Mnuchin might have a shot at Treasury secretary, but his Wall Street pedigree makes him the type Donald Trump fans love to hate.

By Max Abelson and Zachary Mider

August 31, 2016

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Did Donald Trump’s Executives Violate the Cuban Embargo?

Golfing with the enemy.

By Jesse Drucker and Stephen Wicary

July 28, 2016

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Trump Is Richer in Property and Deeper in Debt in New Valuation

Value of golf courses and resorts rises as liquid assets fall.

By Caleb Melby

July 19, 2016

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Remember When Trump Promised to Save Ed McMahon’s House?

The transaction didn’t quite go as first advertised.

By Zachary Mider

June 30, 2016

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Inside Trump’s Most Valuable Tower: Felons, Dictators and Girl Scouts

The iconic 72-story skyscraper has housed more unregistered brokerages on the SEC’s current public-alert list than any address in the U.S.

By Zeke Faux and Max Abelson

June 22, 2016

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Jared Kushner’s Trump Card

First you get the newspaper. Then you get the building. Then you get the father-in-law. Then you get the power.

By Devin Leonard

May 5, 2016

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Donald Trump Will See You in Court

He claims he never gets sued. These 203 cases show who sues Trump, who Trump sues, and why.

April 25, 2016

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Trump Vodka

Why Americans don’t order Trump & tonics.

By Max Abelson

April 20, 2016

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Trump’s VIPs Get Front-Row Seats to His Political Spectacle

The outsiders’ candidate has a small—and very expensively dressed—cadre of insiders.

By Michael C. Bender

March 9, 2016

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Trump Tower Funded by Rich Chinese Who Invest Cash for Visas

The New Jersey building is partly funded by a controversial visa plan.

By Jesse Drucker

March 6, 2016

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A Look Inside Trump’s Global Deals Exposes Trouble in Many Spots

In Panama, his condominium owners are trying to fire him. In Canada and Turkey, his business partners want to cut him loose. In Scotland and Ireland, he claims to be making millions but so far is losing money.

By Stephanie Baker and Tim Higgins

Februrary 24, 2016

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How Trump Invented Trump

Inside Trump’s biggest project: himself.

By Max Abelson

September 3, 2015

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