Watch Emotion Trumps Facts in U.S. Election: Kevin Roberts - Bloomberg

Mar 24th, 2016

Emotion Trumps Facts in U.S. Election: Kevin Roberts

Kevin Roberts, chairman at Saatchi & Saatchi, discusses the power of advertising and messaging in the U.S. presidential race and what he sees in advertising and media in the next five years. He speaks on "Bloomberg Surveillance." (Source: Bloomberg)

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