Sep 23rd, 2015
How Epipen Built a Brand, Profits on Allergy Awareness
Mylan purchased the EpiPen brand from Merck KGaA in 2007 and proceeded to build the brand into a billion-dollar business. Bloomberg's Cynthia Koons explains how Mylan turned EpiPen into a hit. She speaks on "Bloomberg Markets." (Source: Bloomberg)
