Aug 18th, 2015

Macy's Turns On 'Smart Dressing Rooms' to Combat Amazon

Bridget Weishaar of Morningstar Investment Services and Bloomberg's Lindsey Rupp examine Macy's taking technology into the dressing room as it pairs its mobile app with in-store service to enhance the customer experience. They speak on "Bloomberg Markets." Weishaar, her family and firm, do not own shares of Macy's or Amazon. (Corrects name.) (Source: Bloomberg)