Feb 5th, 2015
Why Under Armour Is Buying Up Fitness Apps
Under Armour, the maker of athletic clothing and gear, is acquiring the MyFitnessPal and Endomondo apps for a total of about $560 million in a bid to become the world’s biggest tracker of fitness information. CEO Kevin Plank speaks with Bloomberg’s Stephanie Ruhle on “In The Loop.” (Source: Bloomberg)
