Preparing for the Mature Consumer Boom
Today's senior consumers carry plenty of buying clout and companies ignore them at their peril. Eight-thousand baby boomers turn 65 each day and by 2050, there will be 161 million 50-plus consumers, a 63 percent increase since 2010.
Published Sept. 17, 2013
Sources: U.S. Census Bureau; The Nielsen Company; A.T. Kearney; University of Michigan, Transportation Research Institute
GRAPHIC: DAVE MERRILL / BLOOMBERG VISUAL DATA