Preparing for the Mature Consumer Boom

Today's senior consumers carry plenty of buying clout and companies ignore them at their peril. Eight-thousand baby boomers turn 65 each day and by 2050, there will be 161 million 50-plus consumers, a 63 percent increase since 2010.

Published Sept. 17, 2013

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Sources: U.S. Census Bureau; The Nielsen Company; A.T. Kearney; University of Michigan, Transportation Research Institute

GRAPHIC: DAVE MERRILL / BLOOMBERG VISUAL DATA