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How the iPhone Became Apple's Golden Goose

On Tuesday, Apple announced two new iPhones including one with lower prices and more color options, in a strategy shift by Chief Executive Officer Tim Cook to reach a broader range of customers around the world. The iPhone product line has been Apple’s largest source of revenue since mid-2009 with the current flagship model, the iPhone 5, accounting for 52 percent of total U.S. iPhone sales, according to data from Consumer Intelligence Research Partners.

Published Sept. 09, 2013

Sources: Consumer Intelligence Research Partners, data compiled by Bloomberg Photo: Apple Inc.

GRAPHIC: DAVID INGOLD / BLOOMBERG VISUAL DATA