Awards

This year, Bloomberg Media has won a total of 34 major industry awards for creative, marketing and operational excellence. Collectively, the awards speak to the unparalleled talent, expertise and leadership of the entire Bloomberg Media team.

Most recently, Media Industry Newsletter (MIN) honored Bloomberg Media with two awards. The MIN Media People Award recognized Bloomberg Media’s marketing team in the Best Marketing Team category, citing the team’s creative and strategic use of proprietary data and technology across a global, multimedia custom content platform:

The team has consistently exceeded benchmarks to produce real results for partners, beating industry norms as measured by both our in-depth analytic suite and through custom proprietary surveys. Engagement time for Bloomberg’s custom content, for example, is almost twice the industry benchmark, building deep relationships between brands and Bloomberg’s uniquely valuable audiences and ultimately resulting in enviable renewal rates. – MIN Awards 2017

The MIN Campaign of the Year Award recognized Bloomberg Media’s Day Zero for Optum in the Advertising Campaign: Drugs and Remedies category. The short film tells the story of Optum’s commitment to improving health care with data through the lens one patient’s journey to find a life-saving liver transplant:

Day Zero required both Optum and Bloomberg to step outside their comfort zones, to tell the very human story of a man who was facing death… The package of films ran on Bloomberg.com, and the main film was also shown on Bloomberg’s Apple TV channel, Bloomberg’s Hulu channel and in the Delta crew lounges worldwide. Hundreds of thousands of people have viewed this project… In an internal Optum research study of its target market, Bloomberg’s work has been ranked far above that of any of Optum’s other custom content. – MIN Awards 2017

Day Zero also won Bloomberg Media a Promotion & Marketing Design Award from HOW Magazine earlier this month.

In August, Tony Talal from the Bloomberg Media Global Ad Operations team was named to Folio Magazine’s 30 Under 30, which honors the up-and-coming movers and shakers who are shaping the future of the magazine media industry. Earlier this year, Folio also recognized Global Head of Ad Operations Megan Latham and Global Head of Ad Sales Marketing Amy Marks, both of whom were named to the 2017 Folio: 100 Awards.

On the creative side, Bloomberg Media has claimed big wins this year from Hermes Creative Awards, World Media Awards, MARCOM Awards, Creativity Media & Interactive Awards, among others.

By embracing a spirit of bold experimentation and innovation, Bloomberg Media continues to stand out for high-value content, products and services. Congratulations to the entire Bloomberg Media team!

– Gabriela Tama