This month, HOW Magazine honored Bloomberg Media with a Promotion & Marketing Design Award for Day Zero, a short film produced in partnership with Optum.
In nine emotional minutes, Day Zero tells the story of Patrick, a Delta Air Lines flight attendant who needs a new liver. Patrick but has been told by doctors he’ll likely have to wait more than three years for a transplant in his home state of California. With help from Audrey, an RN transplant case manager for Optum, and the support of Ron, his husband and partner of 30+ years, Patrick finds life-saving treatment.
