Awards 13 September 2017

This month, HOW Magazine honored Bloomberg Media with a Promotion & Marketing Design Award for Day Zero, a short film produced in partnership with Optum.

In nine emotional minutes, Day Zero tells the story of Patrick, a Delta Air Lines flight attendant who needs a new liver. Patrick but has been told by doctors he’ll likely have to wait more than three years for a transplant in his home state of California. With help from Audrey, an RN transplant case manager for Optum, and the support of Ron, his husband and partner of 30+ years, Patrick finds life-saving treatment.

The creative team behind Day Zero includes Art Director Fernando Mancuello and Kim Coyle, Project Producer Edward Adams, Video Producer Scotty Shuckies, Video Editor Mark Robin, and Project Manager Matthew Wurman.

The HOW Promotion & Marketing Design Award is the only award that specifically recognizes the best promotional design from around the globe.

Watch Day Zero here.