Magazines 8 April 2016

“One of the most extraordinary stories I ever read.”

“How to Hack An Election,” Bloomberg Businessweek‘s interview with the man who rigged elections in Latin America, went viral last week, receiving accolades and coverage around the world.

Thanks to the work of Bloomberg Content Services translation teams across the company and around the globe, the piece by Jordan Roberston, Michael Riley and Andrew Willis was the first posted on the Web in dual languages: English and Spanish.

Within 36 hours:

  • Mexican President Enrique Peña Nieto publicly denied Sepulveda’s claim of having worked on behalf of his campaign.
  • The English version became the most read story on Bloomberg.com.
  • Bloomberg and Andrés Sepúlveda became Twitter trending topics in Mexico.

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