Bloomberg Content Service has partnered with Blendle to make Bloomberg Businessweek content available to users of Blendle’s journalism and discovery platform.
Blendle allows readers to discover and individually purchase articles from its featured publications. The platform has over 650,000 users in Germany and The Netherlands. Blendle enables readers to use a single account to purchase stories for a nominal fee. Blendle offers instant refunds if a user does not like an article.
According to Josh Rucci, GM & Global Head of Bloomberg Content Service, “We’re constantly exploring new ways to distribute our award-winning journalism, and partnering with Blendle extends our innovative approach.”