With the hire of Global Chief Commercial Officer Andrew Bennett in June, Bloomberg Media recently announced its plans to evolve its core advertising sales operation to an integrated marketing services and consulting model.
Bennett told Digiday that the company will focus on “offering brands strategic services, a growing area of focus for a small number of publishers that have already made branded content a core competency.”
“There’s a tremendous amount of receptivity among clients for someone in the business space who can be another strategic partner for them,” Bennett told Digiday. “Sometimes we’ll be hired to make media work better, but what we’re building out is more of an end-to-end solution.”
In pursing this strategy, Bennett and his team will leverage the strength of Bloomberg’s data and Bloomberg Intelligence. “I dreamed that I could have stuff like this. An agency doesn’t have that. A consultancy doesn’t have that.”
Read the full Digiday article here.