It’s been repeated by numerous individuals in the media industry recently, and with good reason: “content is king.” Whether you’re a startup that needs to build content quickly, or an established publication looking to bolster your in-house brand, strong news, photos and video content are necessary to be successful in today’s competitive media landscape.
Here are some of the top content trends on our radar:
The value of video content
With compelling content, you can develop a high-value revenue stream and compete more effectively. One of the best ways to do this is with digital video. But to make the most of the video opportunity, publishers need to deliver a good viewing experience, find the right mix of direct and automated selling solutions and measure results to demonstrate performance. As more and more publishers look to become competitive in the digital video space, they are increasingly seeking out licensed content that can help them build compelling video that might otherwise not be possible for various reasons, budgetary and otherwise.
The rise of mobile and the need for optimized sites
Mobile devices are everywhere. It’s been estimated that more people worldwide own a smartphone than a toothbrush. In order to cater to audiences that are increasingly mobile-obsessed, media companies are investing in mobile technology that allows them to optimize their content and monetize the millions viewing content on their mobile device.
Social media becomes vital for disseminating content
Producing great content can be easy, but many publishers find that getting it seen by the right people can be much harder. To this end, in 2014 media companies invested in developing their social media presence further. From paid advertisements to hiring a community manager to oversee social, media companies can no longer put their social strategy on the back burner.
Advertising strategies evolve
Media companies are expanding past traditional display advertising to more integrated strategies, including sponsored content and advertorials. This type of advertising is more appealing to audiences because it provides context for advertisements, and more eyeballs means that advertisers also are happy.