Addressing publishers looking to sell their content more effectively, Bloomberg Media Distribution General Manager and Global Head Josh Rucci offers valuable advice regarding distribution, branding and consumption data.
All 17 March 2017
Distribution
• Distribution enhances reach, provides longer shelf-life, and offers an ancillary revenue stream for investment in content. If any of these elements are important, it is worth exploring this type of model.
Branding
• On branding, almost every publication has a requirement, or at least a practice, to make sure that branding is prominent. You don’t necessarily need to sacrifice brand when you go to the market – most journalists and media outlets give credit where credit is due.
Consumption Data
• On consumption data, digital technology can provide a reservoir to serve and guide how you go to market, or what content you make available. It is part of the reason we built our own platforms on this to measure demand for specific content.
Media companies also need to recognize the investment it takes to win and to make sure they staff correctly. If you just want to dip your toe in the water, there are plenty of partners out there – be it Bloomberg or any others this space – that can provide a very fast and cost-effective way to test the market and see if this is something that would be valuable to your organization.
