Pokemon Crossing Platforms Will Make Nintendo Really Go
Lure them in with one system, monetize them on the other.
Two years after Pokemon Co.’s summer smartphone hit “Pokemon Go” had fans chasing mythical creatures around the world, a new round of games is set to be released.
Shares in Nintendo Co., which is a shareholder of Pokemon Co., jumped as much as 3.5 percent in early Tokyo trading Wednesday. That’s tamer than the famous 25 percent spike of July 11, 2016, but it shows how investors view this latest announcement.
Making money proved a greater challenge. Two other titles will now allow crossover with the smartphone game — Pokemon that are caught in “Pokemon Go” can be transferred to the “Pokemon Let’s Go” titles on Switch.
Offering games that straddle both devices should help lure more consumers into the Switch ecosystem, where monetization is easier than freemium mobile offerings like the original “Pokemon Go.” One of the smartest aspects of Wednesday’s announcement is the introduction of the 4,980 yen ($46) Pokeball, an accessory for the Switch that mimics an important component of gameplay (it’s used to catch and store Pokemon).
In theory, owners of accessories are more likely to pay for further games and in-game items. While “Pokemon Go” and even “Super Mario Run” can be considered one-hit wonders, this cross-platform strategy and accessories could be just what Nintendo and Pokemon Co. need to secure ongoing revenue.
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