How to Deal With Scaramucci and Faber: Don't

Ignore those trading on outrage.

Trading on outrageousness.

Photographer: Jonathan Fickies/Bloomberg, left; Jacob Kepler/Bloomberg

Yesterday was not a great day for some fringe financial figures. Marc Faber, a popular recurring character on financial television, said a lot of really racist stuff in his newsletter, throwing in an "I am not a racist but" for good measure. He was quickly kicked off three corporate boards and banned from several television channels, including Bloomberg's, so let's never talk about him again. I am sure someone else can step up to tell you to buy gold. 

Meanwhile, former White House communications director and hedge-fund marketer Anthony Scaramucci has moved on to his next act. "How many Jews were killed in the Holocaust?," asked the Twitter account of Scaramucci's somewhat-existent media company ScaramucciPost innocently, offering a choice of responses from "less than one million" to "more than 5 million." It is just asking questions here. The post was deleted and blame assigned to a ScaramucciPost employee, who -- naturally -- "apologize[d] if anyone was offended by the Holocaust poll." Scaramucci eventually tweeted that he was "pained imagining that my post led anyone to believe I am giving comfort to Holocaust deniers," expressed his "full support" for the employee, gave the correct answer to the poll (six million, oddly not one of the original choices), and also apologized "if anyone was offended." Maybe they should do a Twitter poll to see if anyone was offended?

Let me say something here. These people are not important. They are not titans of industry or allocators of capital or government officials or accurate analysts of markets. Perhaps they used to be, but now they just trade on their outrageousness, and their burning desire to remain relevant is going to drive them to take increasingly desperate measures. Maybe just ... stop, with them? Like, you don't have to have them on your television show. You don't have to go to Scaramucci's conference, or to the launch party for his next pretend media venture. You don't have to -- and of course I am guilty here -- pay attention to their provocations, or parse their coy retractions. They will not go away of their own accord, but if we ignore them then that is almost as good.

This post originally appeared in Money Stuff.

This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.

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