Masters in Business

Mobile Technology Is the Ultimate Disruptor

Business professor Anindya Ghose looks at the ways a device you carry in your pocket or purse is changing the world.

Amazon.com Inc., as everyone seems to know by now, is the great disruptor. But the profound ways in which mobile technology has already disrupted so many aspects of modern life, from consumer spending to financial transactions to content consumption, is often given short shrift, says Anindya Ghose, professor at New York University's Stern School of Business.

And, as he explains on this week's Masters in Business podcast, the future is coming at us much faster than we imagined just a few years ago.

Ghose, author of "Tap: Unlocking the Mobile Economy," says that the sorts of custom-tailored individual advertising depicted in the 2002 film "Minority Report" aren't decades away, but only a few years off. Credit mobile technology, which is generating vast amounts of data that will upend the way consumers and retailers interact.

All of the books Ghose references can be found here.

You can stream/download the full conversation, including the podcast extras, on iTunesSoundCloudOvercast and Bloomberg. Our earlier podcasts can all be found on iTunes, SoundCloud, Overcast and Bloomberg.

Next week, we speak with Chris Anderson, the award-winning former editor-in-chief of Wired, founder of 3D Robotics, and author of the "The Long Tail."

This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.

    To contact the author of this story:
    Barry Ritholtz at britholtz3@bloomberg.net

    To contact the editor responsible for this story:
    James Greiff at jgreiff@bloomberg.net

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