Bruce Tuchman on Narrative and Storytelling
This week on Masters in Business, I speak with Bruce Tuchman, former president of MGM Worldwide Networks and general manager of Nickelodeon Global Network Ventures.
Tuchman, a former mergers and acquisitions lawyer at Skadden Arps, joined MTV in 1994 before moving to Nickelodeon, AMC Global and Sundance Channel Global. He explained the importance of narrative and story when creating a film or television show. Despite the many differences across cultures, these are the elements that touch upon universal truths of the human condition. This is why shows such as "Mad Men," "Breaking Bad," "Walking Dead," and "Game of Thrones" are have fans around the world.
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