Lawrence Levy's Pixar Takeoff With Steve Jobs

Barry Ritholtz is a Bloomberg View columnist. He founded Ritholtz Wealth Management and was chief executive and director of equity research at FusionIQ, a quantitative research firm. He blogs at the Big Picture and is the author of “Bailout Nation: How Greed and Easy Money Corrupted Wall Street and Shook the World Economy.”
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This week on Masters in Business, we speak with Lawrence Levy, former chief financial officer of Pixar and author of “To Pixar and Beyond: My Unlikely Journey With Steve Jobs.”

Levy tells the story of how Jobs recruited him to help run Pixar, a company that was little-known at the time outside Silicon Valley. Levy helped figure out that feature-length animated films was the only business line the company had with room to grow and be profitable. Its first film, “Toy Story,” was a breakout success, and a series of huge blockbusters followed. The company later went public and was sold to Walt Disney Co. for $5.8 billion in 2006. We also learn that it was Pixar, and not Apple, that made Jobs a multi-billionaire.

You can hear the full interview, including our podcast extras at iTunes, SoundCloud and Bloomberg. All of our earlier podcasts can be found iTunesSoundCloud and Bloomberg.

This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.

To contact the author of this story:
Barry Ritholtz at britholtz3@bloomberg.net

To contact the editor responsible for this story:
James Greiff at jgreiff@bloomberg.net