Lawrence Levy's Pixar Takeoff With Steve Jobs
This week on Masters in Business, we speak with Lawrence Levy, former chief financial officer of Pixar and author of “To Pixar and Beyond: My Unlikely Journey With Steve Jobs.”
Levy tells the story of how Jobs recruited him to help run Pixar, a company that was little-known at the time outside Silicon Valley. Levy helped figure out that feature-length animated films was the only business line the company had with room to grow and be profitable. Its first film, “Toy Story,” was a breakout success, and a series of huge blockbusters followed. The company later went public and was sold to Walt Disney Co. for $5.8 billion in 2006. We also learn that it was Pixar, and not Apple, that made Jobs a multi-billionaire.
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