Nudging Works. Now, Do More With It.

Governments can use behavioral science to do more than improve retirement savings or student-loan repayment.

It's a little more subtle than that.

Photograph: Keystone/Hulton Archive/Getty Images

Last Wednesday was a historic day for behavioral science. The White House released the annual report of its Social and Behavioral Sciences Team. The U.K.’s Behavioural Insights Team released its own annual report on the same day. With the recent creation of similar teams in Australia, Germany, the Netherlands and Qatar, the two reports deserve careful attention.

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