2016 Elections

Why It Pays to Tell Americans Who They Are

Clinton should borrow Obama's signature rhetorical strategy.

"We are better than that."

Photographer: Joe Raedle/Getty Images

When President Barack Obama is trying to persuade Americans not to do something, he has a go-to line: “That’s not who we are.” Whether the issue involves discrimination, immigration, torture, criminal violence or health care, he invokes the nation’s very identity. And he likes to follow it by adding, “We are better than that.”

To continue reading this article you must be a Bloomberg Professional Service Subscriber.