Social Networks Are Ready to Take On TV

Video will be the biggest source of advertising revenue growth for the digital leaders, stealing TV's market.

No longer just on TV.

Photographer: Rob Carr/Getty Images

After years of explosive growth that killed many a print publication, the online advertising market may be reaching maturity. To keep growing, the biggest ad sellers -- such as Facebook and Twitter -- will need to find ways to get more money out of existing advertisers, and that means it's television's turn to feel the squeeze, because the social networks' biggest investments will be in video and its more advanced forms such as virtual and augmented reality.

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