Tech

Uber Isn't Going to Conquer the World

City by city, it's possible for upstart competitors to make headway against the ride-sharing giant.

Beijing has Didi.

Photographer: Kevin Lee/Newsmakers

Travis Kalanick takes on the world one city at a time. “My company, we’re all about serving cities,” Uber’s co-founder and chief executive said Sunday. “We don’t have the macro view; we are in cities,” he added the next day. A little while later he mused, “People live differently in different cities.”

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