Europe

Making Economic Sense of Anti-Smoking Campaigns

Policy makers should consider the effect of declining tobacco tax revenue.

The ick factor.

Photographer: Paul J. Richards/AFP/Getty Images

On May 20, cigarette packs in Germany will display images of rotten teeth and blackened lungs. Also this month, cigarette manufacturers in the U.K. are likely to have to switch to plain packaging, without brands or imagery. And the top European court has upheld a 2014 European Commission directive that banned flavored cigarettes, mandated that 65 percent of the surface of packs must be covered with health warnings and imposed restrictions on how much nicotine could be ingested via e-cigarettes.

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