Too Friendly to Fly?

Customers are too fixated on cost to care about frills anymore.

No more free napkins.

Photographer: Michael Buckner/Getty Images

Travelers love Virgin America, the hip, mood-lit airline backed by Richard Branson. And why not? The self-described "low-fare, upscale" carrier promises passengers that they don't need to accept the dismal nickel-and-dime, fee-for-everything flying experience offered by the competition. Instead, fly Virgin and you can have it all -- legroom and the cheap ticket.

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