GM's Bandwagon Shaped Like a Truck

The automaker is leading the way as drivers flock back to their heart's desire.

Road warriors.

Photographer: Jay Laprete/Bloomberg

General Motors on Wednesday reported third-quarter profit that beat analysts' estimates thanks largely to light trucks, highlighting Americans' renewed romance with the vehicles. GM has the biggest share of U.S. light truck sales, and its rivals should pay close attention.  Thanks to cheap gas and low interest rates, trucks are more attractive to consumers than ever. Even when gas prices rise, trucks have become more practically built for everyday driving.

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