Cable Cord Is Frayed Yet Strong

Screen test.

Photographer: JEWEL SAMAD/AFP/Getty Images

Cable companies are expected to lose 300,000 U.S. pay-TV subscribers this quarter after losing 600,000 in the previous quarter. That sounds bad. At the same time, Netflix announced an increase of 880,000 net customers in the U.S. in its most recent quarter. Dire warnings have been issued for cable companies. But for now they still have 100 million customers, and most of them have chosen to add streaming services instead of switching outright. For those cable companies that do lose pay TV customers, they often have the consolation of providing them with Internet access, though obviously at a lower price. 

Analysts have been concerned about the erosion of cable customers and are expecting a loss of 300,000 U.S. pay-TV subscribers this quarter — an improvement from the loss of 600,000 subscribers in the previous quarter.
Rani Molla


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