Companies

European Style Dominates Online, Too

The digital conglomerate Yoox Net-a-Porter is poised to capture quick growth.

Going viral.

Photographer: Matthew Lloyd/Bloomberg

When the two constituent parts of the world's biggest luxury fashion retailer, Yoox Net-a-Porter, were founded in 2000, they seemed as doomed as Pets.com, the hapless e-commerce start-up that came to embody the silliness of the first Internet bubble. Now, buying expensive clothes online no longer is an outlandish proposition -- and European companies such as Yoox and Net-a-Porter have shown that they can do it better than anyone.

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