Aluminum Isn't the Answer

Manufacturers need to think about how their products are unmade, not just made.

The new F-150 boasts much higher fuel efficiency.

Photographer: Bill Pugliano/Getty Images

Some of the world’s top manufacturers have seized upon a simple way to reduce the carbon footprint of their products: Use more aluminum. Ford is now cladding its best-selling F-150 pickup in the lightweight metal to achieve better fuel efficiency; Apple is going a step further and switching to aluminum produced using – among other means - low-carbon hydropower. Several big aluminum manufacturers are discussing a “green” aluminum certification to encourage such low-carbon manufacturing and charge a premium for it, according to Bloomberg News.

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