Tesla Should Be Afraid of German Carmakers

Volkswagen, BMW and Daimler are set to challenge Tesla in the electronic car market.

Watch out Tesla.

Photographer: Daniel Roland/AFP/Getty Images

German car companies have made clear they plan to match Tesla's luxury electric vehicles with models of their own. Instead of being a disrupter able to capitalize on a technological breakthrough, Elon Musk's company will only serve as a catalyst for industry incumbents. Tesla's first-mover advantage is questionable, especially in Europe.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.