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ECB Should Drop 2% Inflation Fantasy

Mark Gilbert is a Bloomberg View columnist and writes editorials on economics, finance and politics. He was London bureau chief for Bloomberg News and is the author of “Complicit: How Greed and Collusion Made the Credit Crisis Unstoppable.”
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European Central Bank President Mario Draghi was asked on Thursday whether his institution should consider revising its 2 percent inflation target. "It would test our credibility if we were to change the target when it's taking more effort to achieve that target," Draghi replied. "There hasn't been any discussion about changing the target for inflation." With the ECB cutting its own forecasts for the next three years, however, it's time the central bank faced up to reality and admitted defeat -- and no shame should attach to that backtrack.

QuickTake The Problem With Deflation

Consumer prices in the euro zone will rise a paltry 0.1 percent this year, and some months will probably see prices dropping, Draghi said. Even by 2017, the ECB expects prices to rise at just a 1.8 percent annual rate. So the 2 percent target it aims for is a fiction it should bid farewell to in the current environment. Moreover, it seems it can do so safely.

Central banks fret when inflation slows too much. They fear stagnant consumer prices will lead to deflation, a sustained drop in prices which in turn smothers the economy as consumers stop shopping because they expect to get better bargains in the future. That explains in part why the ECB, the Federal Reserve, the Bank of England and other central banks have inflation targets -- not just to stop inflation from accelerating, but also to stop a slump in consumer prices from stifling growth. (Why they all seem to regard 2 percent as the magic number is harder to parse.)

But in the midst of what is arguably the biggest economic experiment ever undertaken, there's scant evidence that consumers are feeling inhibited by how the economic textbooks say they should behave in a climate of what can best be described as slowflation. Retail sales in the euro region have been rising since the start of last year, climbing by an average of 1.6 percent even though the mean for annual inflation in the period is a paltry 0.3 percent and is still barely above zero:

It isn't just the euro region that's having this odd experience. A similar (though less distinct) picture prevails in the U.S., which suggests that the deflation-doomsayers -- me included -- may have been jumping at shadows all along: 

As Draghi pointed out, many of the things the ECB cares about are showing signs of improvements. Unemployment is at its lowest in more than three years, credit is starting to flow and money supply (which may be out of fashion but is still a good guide to whether monetary policy is working) is accelerating at a brisk pace -- the broad gauge of what's called M3 money supply is climbing at an annual rate of 5.3 percent, the fastest in more than six years.

So while gross domestic product growth of 0.3 percent in the second quarter was lackluster, the ingredients for future improvements seem to be in place. Instead of boosting the existing quantitative easing program (which, if it hadn't taken so long to introduce, would probably be more than adequate), Draghi should consider freeing himself from the straitjacket of the current inflation target -- he can always reintroduce it once the China meltdown, the implosion in emerging markets and the capitulation in the oil price stop clouding the economic horizon. 

This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.

To contact the author of this story:
Mark Gilbert at magilbert@bloomberg.net

To contact the editor responsible for this story:
James Greiff at jgreiff@bloomberg.net