Big Data Builds a Better 'Help Wanted' Ad
If you want good applicants to respond to your job posting, write it as if you were talking to actual human beings. Banish “proactive” and “value added.” Change “interface with” to “work with.” Scuttle “synergy.” Replace “the [job title] will” and “the successful candidate will” with “you will.” Don’t repeat the same phrases, as though applicants might forget the job title or the company mission. Read what you’ve written out loud to make sure you haven’t pasted in the same paragraph more than once. Better yet, start from scratch instead of remixing last fall’s ad with a few bullet points from three years ago.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- Trump Falls on Ceremony. He Should Stop Trying.
- Richard Spencer Has Only Himself to Blame for Hecklers
- Who Has the World's No. 1 Economy? Not the U.S.
- Sorry, President Trump. You're No Chester A. Arthur.
- Russia Is Using Marxist Strategies, and So Is Trump
- A Russian Take on 'The Americans' Scares Moscow Liberals
- Nafta Gets a Welcome Reprieve