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Northwestern Football's Biggest Loss Ever

Kavitha A. Davidson is a former Bloomberg View columnist.
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The movement to recognize college athletes as employees has suffered a major setback, with the National Labor Relations Board deciding Monday not to assert jurisdiction in the case of the Northwestern University football players seeking to unionize.

The NLRB chose not to review the case because it said a ruling would disrupt labor stability, applying only to the 17 FBS schools that are private. The 108 other public universities with big-time football are governed by the labor laws in their states, including every team in the Big Ten except Northwestern. The board felt that any ruling could be detrimental to competitive balance.

Of course, competitive balance concerns are constantly cited to block the efforts of those trying to win more rights for college athletes. Critics of Power Five autonomy warned that granting college football's biggest conferences the ability to govern themselves would place smaller, less wealthy schools at a disadvantage, without acknowledging that those programs are already inherently disadvantaged in the NCAA. But the system as we know it hasn't crumbled -- you can't further break what's already broken -- and Power Five athletes are treated much more fairly now, with benefits such as scholarships that cover the true cost of attendance.

It's nice that the NLRB is so concerned with maintaining fairness among NCAA teams, but it should be more concerned with fairness for NCAA labor. True, the scope of the board's decision is extremely narrow, leaving open the possibility of future attempts to unionize college athletes. It vacates a previous ruling by regional NLRB director Peter Sung Ohr that Northwestern football players are university employees and can unionize. And the NLRB went out of its way to repeatedly state that it wasn't ruling on the merits of the case; the board made no judgment on the central question of whether college athletes are employees. 

But by washing its hands of the case, the NLRB essentially did take a side: not labor's. As sports economist Andy Schwarz writes, the message to college athletes at private universities is clearly that there's no forum to which they can turn. If the NLRB isn't responsible for this issue, who is?

The language matters: Those of us in favor of expanding college athletes' rights had hoped that Ohr's ruling signaled the beginning of the end of the myth of the "student-athlete," a marketing term created by the NCAA in order to defend against workers' compensation claims when players got injured on the field. The policies denying athletes livable wages and adequate health care need to change, but so does the attitude that these athletes are "amateurs" playing sports as a means to an education -- that they're anything but low-cost minor leaguers getting primed for the pros.

Fortunately, the attitude and the policy are both shifting, albeit incrementally. The NLRB had an opportunity to give both a major push in the right direction and wanted no part of it. The notions that tend to fuel inequality and unfairness throughout athletics are often based on the idea that somehow sports are a different type of business  -- or, in this case, not a business at all -- and don't have to play by the same rules, be it tax codes or antitrust laws or workers' rights. But college sports is a big business and college athletes are a labor force participating in what amounts to a completely one-sided work-study program. The NLRB could and should have adjudicated this case, as it has with previous cases seeking to unionize graduate students and classify teaching assistants as university employees. Instead, it cowed to the pressures of its education and business constituencies.

College athletes will have to be satisfied for now with the small victories that have come their way in the past year, from cost-of-attendance scholarships to easing meal restrictions. And the Northwestern players can still push for policy changes even without the protection of a formal union. The hope is that this case will inspire other groups of players from public universities to take on their schools under their states' labor laws. That excludes athletes in right-to-work states and offers an incredibly piecemeal solution to such a far-reaching problem.

Despite this setback, it does appear we're inching ever closer to being truly honest about the business of college athletics. The O'Bannon ruling on the use of player likenesses was a monumental win for athletes and labor, and at least one other case could signal significant change: Noted sports lawyer Jeffrey Kessler has filed an antitrust lawsuit against the NCAA that seeks to compensate college athletes on an open market. The argument that restricting an athlete's compensation to the value of a scholarship amounts to horizontal price-fixing is compelling, but the NCAA's defense against this likely still rests on the idea that college athletes aren't workers who provide a service that can be bought and sold.

Thanks to the NLRB, we'll have to continue to call these athletes something other than employees until this farcical system is changed. Chris Webber might have some suggestions.

This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.

To contact the author on this story:
Kavitha A. Davidson at kdavidson19@bloomberg.net

To contact the editor on this story:
Tobin Harshaw at tharshaw@bloomberg.net