Ritholtz's Reads: Why Investing Is Hard

Barry Ritholtz is a Bloomberg View columnist. He founded Ritholtz Wealth Management and was chief executive and director of equity research at FusionIQ, a quantitative research firm. He blogs at the Big Picture and is the author of “Bailout Nation: How Greed and Easy Money Corrupted Wall Street and Shook the World Economy.”
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Good Saturday morn! Pour yourself some cold-brewed coffee, and luxuriate in these longer-form, weekend works of art:

• Why Is Investing So Hard? (ETF Reference)
• The California “Energy Miracle” (Priceonomics)
• Inside the Family Battle for the Newman’s Own Brand Name (Vanity Fair
• California Has a Plan to End the Auto Industry as We Know It (Bloomberg)
• The Kansas Experiment: My uncle Gene is a state legislator in Topeka. This year, he and his fellow Republicans tried to do something pretty drastic with the state budget. And I got to watch the whole thing. (NYT Mag)
• The Man Who Found the Titanic Is Not Done Yet: Thirty years ago, Bob Ballard discovered the wreck of the Titanic. He could have stopped there. Yet today, at seventy-three, he remains the world’s most vigorous ocean explorer. (Popular Mechanics)
• That’s Not Funny! Today’s college students can’t seem to take a joke. (The Atlanticsee also The Hell You Say: The new battles over free speech are fierce, but who is censoring whom? (The New Yorker
• We Do Abortions Here: Published in the October 1987 issue of Harper’s Magazine, “We Do Abortions Here” is a reflection on the experience of working as a registered nurse in an abortion clinic. (Harper’s Magazine)
• A Little Kelp From My Friends (Lucky Peach)
• ISIS Enshrines a Theology of Rape (NYT

Be sure to check out our Masters in Business interview this weekend with Leslie Gelb, President Emeritus, Council on Foreign Relations.

Google Creates New Company Alphabet

WSJ

This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.

To contact the author on this story:
Barry L Ritholtz at britholtz3@bloomberg.net

To contact the editor on this story:
Zara Kessler at zkessler@bloomberg.net