Ad Blockers Doom Many Publishers to Chase Clicks

They will have to run faster just to stay in place.

It's just math. Cold, implacable math.

Photographer: Peter Macdiarmid

I know what you're about to say: "Megan, every time you write about journalism, it's all doom and gloom. Why don't you provide a look at exciting new business models in journalism that can survive the transition?" How do I know you're about to say this? Because I am about to ply you with the Grim Media Statistic of the Week: "Some 47 percent of US internet users now utilize ad blocking software. For 18- to 24-year-olds, that number is even higher: 55 percent."

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