Conducting digital IQ tests.

Photographer: Jonathan Fickies/Bloomberg

Scott Galloway on Digital-Age Marketing and Branding

Barry Ritholtz is a Bloomberg View columnist. He founded Ritholtz Wealth Management and was chief executive and director of equity research at FusionIQ, a quantitative research firm. He blogs at the Big Picture and is the author of “Bailout Nation: How Greed and Easy Money Corrupted Wall Street and Shook the World Economy.”
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This week in our Masters in Business radio podcast, we speak with Scott Galloway, a professor specializing in brand strategy and digital marketing at New York University's Stern School of Business.

Galloway has founded and/or sold several companies, including Red Envelope, Prophet and L2. In 2010, he created the Digital IQ Index, a global ranking of prestige brands’ digital competence. The index, which tracks brands across 850 data points, led to the creation of L2, a digital brand consulting company.

Listen to the full podcast interview on iTunesSoundCloud and on Bloomberg.com. Earlier podcasts can be found on iTunes and at Bloombergview.com.

Next week, we speak with University of Chicago Booth School of Business professor Richard Thaler, one of the founders of the field known as the behavioral economics.

This column does not necessarily reflect the opinion of Bloomberg View's editorial board or Bloomberg LP, its owners and investors.

To contact the author on this story:
Barry L Ritholtz at britholtz3@bloomberg.net

To contact the editor on this story:
James Greiff at jgreiff@bloomberg.net