The Beards Have Won

Razor makers search for new frontiers of hair removal.

Not into manscaping.

Photographer: MCT/MCT via Getty Images

Wander around the trendier parts of east London these days and you'll see more Chewbacca lookalikes than at Comic-Con. Beards, it seems, are back, in a global fashion shift that's chipping away at razor blade purchases by men, at the same time as more women are turning to laser treatments for their depilation needs. That's left razor manufacturers in search of a new business model -- one that's likely to focus on shaving needs men might not have previously even known they have.

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