Think Big, Apple: The ILivingRoom

Today's clunky projectors are ripe for innovation.

Forget about it!

Photographer: Henning Kaiser/AFP/Getty Images

Apple almost certainly made a sound decision by giving up on the idea of developing a television set. There's not much it could have contributed that South Korean market leaders haven't already thought of. Nonetheless, Apple could still change the way the way we watch television and movies if it decided to create a smart projector. There is a market for these devices that Apple, with its gift for making user-friendly gadgets, could take by storm.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.