Ritholtz's Reads: McDonald's Marketing and Chipotle's Product

Barry Ritholtz is a Bloomberg View columnist. He founded Ritholtz Wealth Management and was chief executive and director of equity research at FusionIQ, a quantitative research firm. He blogs at the Big Picture and is the author of “Bailout Nation: How Greed and Easy Money Corrupted Wall Street and Shook the World Economy.”
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It’s Friday already! Busy week snuck by when we weren’t looking. No worries, our morning train reads are primed to go:

  • Relative to bonds, S&P 500 companies may be about as cheap as they’ve ever been. (Housel)
  • Draghi: “There must be a statute of limitations for those who say there will be inflation” LOL  (Calculated Risk)
  • McDonald’s fixes its marketing, Chipotle fixes its product (Fortune)
  • Alternative Assets Approach $7T Despite Headwinds (Chief Investment Officersee also After Hedge Funds, CalPERS Eyes Private Equity Cuts (Chief Investment Officer)
  • Best Books for Investors: A Short Shelf (Total Return)
  • The Senate is pretty clearly a hoax (Voxsee also By 98 to 1, U.S. Senate passes amendment saying climate change is real, not a hoax (Science)
  • A New Way to Explode a Star? (National Geographic)
  • Meet the woman who can’t feel fear (Washington Postsee also World With No Fear (NPR)
  • Apple App’s store is Bigger than Hollywood  (Asymco)
  • Hands-on: Microsoft’s HoloLens is flat-out magical (Ars Technica)

What are you reading?

The Real Reason Oil Prices Plunged

Fox Business

This column does not necessarily reflect the opinion of Bloomberg View's editorial board or Bloomberg LP, its owners and investors.

To contact the author on this story:
Barry L Ritholtz at britholtz3@bloomberg.net

To contact the editor on this story:
Cameron Abadi at cabadi2@bloomberg.net