Giving up on the European front?

Photographer: Fabrice Coffrini/AFP/Getty Images

Switzerland Switches Fronts in the Currency War

Leonid Bershidsky is a Bloomberg View columnist. He was the founding editor of the Russian business daily Vedomosti and founded the opinion website
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Switzerland's abrupt decision to stop holding down the value of the franc may look like capitulation in the face of the much larger European Central Bank's moves to weaken the euro. That said, there's another plausible explanation: The Swiss central bank is simply switching fronts in a global currency war.

The Swiss franc's role as a traditional haven got a boost from the 2011 European debt crisis: Suddenly, everybody wanted francs, not euros. To keep Swiss exporters competitive in Europe, the Swiss National Bank stepped in, buying about 250 billion euros' worth of foreign currency over three years to prevent the value of the franc from rising above about 0.83 euro.  In 2013, 54.9 percent of Swiss exports went to the European Union, so pegging the franc's rate to the euro was the natural course of action. 

As the European Central Bank became more and more amenable to lowering rates and driving down the euro's value, however, the peg made less and less sense. It's not just that the Swiss foreign reserves were losing their dollar value -- that wasn't a tragedy on its own. Swiss exporters were also becoming less interested in selling to Europe as the region's economy remained stagnant despite the relaxation of monetary policy. 

In November, 2014, the last month for which data are available from Swiss customs, exports to the U.S. -- Switzerland's second biggest partner after the EU, which was responsible for 21 percent of Swiss exports in 2013 -- increased by 10 percent. That was the fourth such double-digit monthly increase in a row. Exports to the European Union, on the contrary, fell 2 percent. There was also strong growth in imports from the U.S. and a similarly steep drop in European imports. 

The Swiss economy is extremely flexible, quickly able to reorient trade flows as demand patterns and currency rates change. While Switzerland cannot completely give up on Europe -- it is, after all, surrounded by the EU -- the failure of European attempts to revive the economy and the expectation that the euro will weaken further, making it too expensive to keep exports competitive there, force the Swiss monetary authorities to look toward other markets. These include Latin America and Asia, where the dollar traditionally matters much more than the euro and many contracts are made in dollars. 

In that context, Thursday's remarks by Kit Juckes, global strategist at French bank Societe Generale, make a lot of sense. Juckes wrote:

The SNB is not ‘giving up' but rather, changing tack. After allowing the markets to clear, further intervention is likely -- but possibly, in USD/CHF rather than EUR/CHF, with added emphasis on the CHF trade weighted index. After all, the marginal buyer of Swiss luxury goods nowadays is more likely to be in Beijing or Shanghai than Frankfurt or Paris.

In a column in Germany's Handelsblatt business daily today, Wolfram Weimer suggests Switzerland should have adopted the euro -- then it wouldn't have been forced to buy up euros for three years to maintain its export competitiveness. It could have simply run a huge trade surplus with the other countries of the euro area,  "just like Germany." The problem with that argument is that Germany is now struggling as the euro area as a whole stagnates. Switzerland, on the other hand, has retained its ability to maneuver, and that's what doing -- regardless of what losers from yesterday's surprise move may say about dents in its credibility. 

As the dollar rises in recognition of the end of U.S. quantitative easing, and in expectation of interest rate hikes sometime this year, selling to the U.S. and other dollar-based markets  becomes easier and more attractive for exporters everywhere, not just in Switzerland. India, Japan and the euro area all want a piece of America's renewed growth. To frame this in terms of a currency war, the fighting is shifting to the U.S. front.

This column does not necessarily reflect the opinion of Bloomberg View's editorial board or Bloomberg LP, its owners and investors.

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Leonid Bershidsky at

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Mark Whitehouse at