Suicidal Supermarkets

U.K. supermarkets are in a beggar-thy-neighbor price-cutting war. A more radical response to the change in shopping habits is needed.

Time for a diet.

Photographer: Jeff J Mitchell / Getty Images

British supermarkets, caught in a price war that's seen two upstart German discounters steal market share month after month, have decided that if you can't beat them on quality, you might as well join them on bargains. But this is a suicidal strategy that fails to acknowledge the changing nature of the food retailing in the U.K.

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