Uber's Dirty Tricks Won't Hurt It

Uber's ham-handed plans to deal with negative press by smearing reporters is foolish, but it probably will do little to dim the company's growth prospects.

If the app works...

Photographer: Adam Berry/Getty Images

The rideshare company Uber, with an implied value of about $18 billion and on the hunt to raise additional capital, is dealing with a public-relations nightmare of cartoonish proportions. Emil Michael, the executive in charge of the company’s partnerships with the likes of Spotify and American Express, told a table full of New York City power players, including BuzzFeed Editor-in-Chief Ben Smith, that it would make sense for his company to hire opposition researchers to attack journalists.

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