coming soon to a cancer ward near you.

Trade of the Day: Ditch Your E-Cigarette for a Magic Mushroom

Mark Gilbert is a Bloomberg View columnist and writes editorials on economics, finance and politics. He was London bureau chief for Bloomberg News and is the author of “Complicit: How Greed and Collusion Made the Credit Crisis Unstoppable.”
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Extinguish that e-cigarette. Rip off that nicotine patch. Spit out the nicotine chewing gum. It turns out thatmagic mushrooms are the way to kick that deadly smoking habit.

After ingesting psilocybin, the active ingredient in magic mushrooms, 12 out of 15 smokers in a trial at Johns Hopkins University in Baltimore were cigarette-free six months later, Bloomberg's Michelle Fay Cortez reports today. Hallucinogenics are twice as effective as other anti-smoking remedies, based on the study results published in the Journal of Psychopharmacology.

So the Trade of the Day is to beat your enslavement to the deadly weed with some magic mushrooms. If you do, you will avoid the more-than-tripling of cigarette prices since the end of 1997.

This column does not necessarily reflect the opinion of Bloomberg View's editorial board or Bloomberg LP, its owners and investors.

To contact the author on this story:
Mark Gilbert at magilbert@bloomberg.net

To contact the editor on this story:
James Greiff at jgreiff@bloomberg.net