Advice to Uber: Stop Hating Taxi Drivers

David Plouffe's new job at Uber should be as much about reaching out to taxi drivers as about lobbying politicians.
Uber needs to make more friends.

Uber Technologies Inc. has taken a crucial step into battle with taxi companies by hiring consummate political operator David Plouffe to do its lobbying. If it wants its charm offensive to succeed, it should also do a much better job of getting along with actual taxi drivers.

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