Another Apple Alibi Sours

Android devices now generate more web traffic than iOS ones. Apple will soon have to stop boasting about higher user engagement with its devices and finally do something to shore up its eroding market position.
the device on the left is shrinking in oh so many ways.

Complacency is a sin in business in general and a deadly one in technology; now that devices with the Android operating system have surpassed Apple's iOS in web-browsing share, the iPhone maker is guilty of hubris. The day is coming when Apple will either need more aggressive pricing, or a qualitative jump echoing the one that first made it a leader in mobile.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.