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Trade of the Day: Buy Your Kid a Putter

Mark Gilbert is a Bloomberg View columnist and writes editorials on economics, finance and politics. He was London bureau chief for Bloomberg News and is the author of “Complicit: How Greed and Collusion Made the Credit Crisis Unstoppable.”
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Rory McIlroy is being hailed as golfing's heir to Tiger Woods, after winning the British Open over the weekend. Moreover, McIlroy's father made good on a bet he made a decade ago, winning 100,000 pounds ($170,000) after staking 200 pounds on his son winning the tournament within 10 years.

So the Trade of the Day is to get your kids out on the fairway and get yourself down to the bookmakers. As the chart below suggests, the cost of paying for a membership at a golf club has lagged behind inflation in the broader economy so far this decade.

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