Apple Gives Customers the Stockholm Syndrome

Apple's new announcements show the company is busily building a castle that entices users with bright lights but imposes a cost on leaving.
Masters of the kingdom. 

Don't knock Apple Inc. for not showing off, or even promising, any breakthrough devices at yesterday's Worldwide Developers Conference. It is otherwise occupied, building a Disneyesque castle designed to hold its customers captive as long as possible.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.