Paul Krugman, Brand Ambassador

Like Michael Jordan, Charlize Theron and Kim Kardashian, Paul Krugman has gotten a well-paid gig as a brand ambassador.
Is this the face of inequality? Photographer: Scott Eells/Bloomberg 

In the winner-take-all competition for money, status and, scarcest of all, attention, economist-turned-New York Times columnist Paul Krugman is a big winner. Now he's reaping one of the rewards of sitting atop that slippery pole. Like Michael Jordan, Charlize Theron and Kim Kardashian, he's gotten a well-paid gig as a brand ambassador.

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